美股
Lead report
Playboy Brand Rebirth: How Licensing and Digital Content Fueled a US Stock Market Resurgence After the Magazine's Closure
Despite the shutdown of Playboy magazine, the brand has transformed through licensing, digital content, and metaverse ventures, achieving nearly $3 billion in retail sales by 2024. This article analyzes the business model and investment outlook of its US-listed parent company, PLBY Group.